PivotPoint™
Thinking Brings Branding Power to Every Business

As part of our commitment to helping challenger brands outsmart well-funded competitors, Odato Marketing Group has developed a unique process for capturing, articulating and evolving our clients’ brands. PivotPoint™ combines the powerful strategies used by the world’s largest brands every day with practical techniques that work within our clients’ real-world budgets.

It begins with a thorough understanding of four key elements—our pivot points:

• Customer : Who buys and why?
• Category : Where are we competing?
• Difference : What makes us the best choice in the category?
• Personality : What is the personality of our brand?

To learn more about how PivotPoint™ can make your brand work harder for you, contact us today.