Outsmart, not Outspend™
Our operating philosophy recognizes that many of our clients are challenger brands facing deep-pocketed competition. Each program is different and all of these components are important at times, but we work to strike a balance favoring:
- PR over advertising
- Digital over printed
- Personal over mass
- Simple over complex
- Sales over marketing
- Guerrilla over traditional
- Substance over style
- Content over interruption
- Entrepreneurial over bureaucratic
- Timing over tonnage
- Action over image
- Business over art
- Unique over routine
- Interactive over monologue
- Human over formal
- Inbound marketing over outbound