| Outsmart, not Outspend™
Our operating philosophy recognizes that many of our clients are challenger brands facing deep-pocketed competition. Each program is different and all of these components are important at times, but we work to strike a balance favoring:
| PR over advertising |
Entrepreneurial over bureaucratic |
| Digital over printed |
Timing over tonnage |
| Personal over mass |
Action over image |
| Simple over complex |
Business over art |
| Sales over marketing |
Unique over routine |
| Guerrilla over traditional |
Interactive over monologue |
| Substance over style |
Human over formal |
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