Our operating philosophy recognizes that many of our clients are challenger brands facing deep-pocketed competition. Each program is different and all of these components are important at times, but we work to strike a balance favoring:

• PR over advertising
• Digital over printed
• Personal over mass
• Simple over complex
• Sales over marketing
• Guerrilla over traditional
• Substance over style
• Content over interruption
• Entrepreneurial over bureaucratic
• Timing over tonnage
• Action over image
• Business over art
• Unique over routine
• Interactive over monologue
• Human over formal
• Inbound marketing over outbound