Odato Marketing Group won best of category, Consumer Products, in the American Marketing Association (AMA) Marketer of the Year Awards, held December 8 at the LeMont, for its Noble Juice Campaign.
“Our campaign was planned in Pittsburgh and literally sold-out the Noble Juice in the Central Florida Publix chain,” said Odato Marketing Pittsburgh’s VP/GM Bruce Downing. Continuing, “We were ecstatic about the results of the campaign, and truly honored to be recognized by Pittsburgh’s largest marketing organization.”
The Marketer of the Year is Pittsburgh’s only results-based marketing competition. Each entry was judged by points awarded from the judging panel, with 40% of the points coming from the results of the campaign. 2011 marked the fifth year of the competition, which also recognizes a “Distinguished Educator” and a new “Marketing Hall of Fame” member, annually. AMA Pittsburgh is the largest professional marketing association in Western Pennsylvania, with over 300 active members.
Odato Marketing Group, an advertising, PR and Web agency operating in Sarasota and Pittsburgh, is launching StudioSarasota.com to highlight the firm’s expanded video production capabilities for companies that might not need to engage the full-service agency.
“In 2009, we recognized the growing need for high-quality multimedia Web content and began to offer in-house production for our clients,” says Odato Marketing president Rich Odato. “As we added talented people and the latest equipment and software, we realized that our production team could match or exceed the production values we used to go to Tampa to access—and that we could do it affordably.”
Jim Scott, co-founder and former partner of Off Kilter Productions, heads up video shooting and editing, while Becca Dahmen handles production management and styling.
“We’re proud to be part of the growing film and video production community in this region,” says Scott. “As more projects come to Sarasota, there will be many opportunities for everyone that does great work.”
Odato Marketing owns all of the equipment the firm needs to produce high-quality television commercials, corporate and training videos, trade show videos, multimedia Web content and YouTube videos in 1080p HD, only supplementing with rentals and outside support for the largest productions.
The :15 cinema commercial we produced to promote Sarasota Memorial’s iPhone app has been featured on a top healthcare IS blog. We had so much fun shooting this with a professional comedian playing the lead role. http://histalkmobile.com/news-52511/
If your logo or business stationery was designed using what is commonly called “spot color” there is something important to keep in mind when requesting reprints or running an ad in a full-color magazine: the color on the digital or printer’s proof you receive will not be an exact match to your original stationery item that was run using spot or PMS (Pantone Matching System) color because it is generated using 4-color process printing where all colors are produced by using layers of cyan, magenta, yellow and black (CMYK) ink, just like your inkjet printer at home. Magazines also use the 4-color process ink system, so when you run an ad using your PMS color logo, the color is not going to match exactly to that on your letterhead.
PMS colors are premixed inks put down in one layer on press and therefore have an intensity and saturation that just can’t be specifically matched when trying to recreate
pantone fan deck
that color using percentages of CMYK ink. That’s one reason your designer likes to use spot color, because the results can have so much more impact on the eye and provide high contrast between differing colors.
An indispensable tool a designer should have is the Pantone Color Bridge swatch book. Color Bridge shows the PMS color printed side-by-side with its 4-color process equivalent. And in some cases the difference is dramatic. If you are getting your reprints printed in PMS color, but the printer’s proof frightens you because it doesn’t look like the same color, it may offer some comfort to pull out the Color Bridge swatch book and see if your printer’s proof matches the PMS color’s CMYK equivalent. This would be a good indication that the correct color is being used. But if there is no getting around printing in 4-color process, such as an ad printed in a magazine, expect that the color won’t be an exact match, but as close as it is possible to achieve. Most people will not even notice that the bright orange logo they saw in your magazine ad looks a little dull compared to the brilliant orange logo printed on the card they pick up when visiting your business. If you use a quality designer (like us here at Odato!) everything will work together and complement one another. Your clients will be subtly impressed by the professional and appropriate visual elements used in your business identity, and this can translate into how they will feel about your ability to deliver on the products or services you offer.
Odato Marketing Group secured three prestigious public relations awards, including the highest award in the public relations program category, from the Central West Coast Chapter of the Florida Public Relations Association. The awards were presented during the chapter’s Image Awards banquet held at the Fête Polo Grille & Bar in Lakewood Ranch on Thursday, April 21.
FPRA presented an Image Award and a Grand All Image Award to Odato Marketing Group for its work with Noble Juice. An Image Award is given to entries scoring at the highest level. A Grand All Image Award is given for the highest scoring entry in the category of public relations programs. In the fall of 2010, Odato Marketing Group worked with Noble Juice on a comprehensive 10-week public relations and marketing campaign to improve Noble Juice volume in the central Florida Publix chain, with focus on raising brand awareness and trial with consumers in the central Florida region. After the first week of the campaign the 250 Lakeland Division Publix stores were sold out of Noble Juice. Juice re-orders for the next weeks ran 190 to 300 percent above re-orders from the previous year. Demonstrating a strong residual effect, follow-up promotions run in-store after the campaign ended realized 300 percent better return than average.
Odato Marketing Group also won an Image Award for its work on the Vote Yes For Tax Exemption campaign. During the summer of 2010 Odato Marketing worked with The Greater Sarasota Chamber of Commerce to create materials that would shape public opinion about an Ad Valorem Tax Exemption Program which would encourage business growth and job creation, in order to persuade Sarasota voters to vote early on the issue. The message strategy and creative design resulted in an overwhelming success, with the vote passing by 67 percent.
“Winning these awards is a compliment and a mark of achievement. It’s exciting to know that our entries were judged by the ‘best of the best’ public relations professionals from the around the state,” says Rich Odato, president of Odato Marketing Group. “The entry and awards process not only gauges the quality of work we are producing, but also validates the professionalism and excellence we provide to our clients.”
The local FPRA Image Awards program represents the very best examples of innovation, planning and execution in public relations. Certified public relations counselors from around the state judged the chapter’s entries. In February, Odato Marketing Group earned two silver Addys for the Vote Yes For Tax Exemption poster photography for the Sarasota Chamber and a newspaper specialty insert for Noble Juice. Odato Marketing also scored a best in category, earning an AMY Award for its Noble Juice advertising project.
Hillview is the place to be this Sunday, March 27. Giving Hunger the Blues, in its 16th year, is an all-day event featuring local musicians, restaurants and family entertainment. Check out their website & be sure to like them on Facebook! The OMG team will be out and about enjoying the festivities!
